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Brattleboro Food Co-op Focus on: Dottie's Discount Foods PDF Print E-mail

 by Andee Bingham
March 2012

Dottie’s Discount Foods transitioned from its long-lived spot in the Co-op plaza to its current home at 77 Flat Street nearly four years ago. Jim Colaceci joined the Co-op family as Dottie’s manager in 2008, bringing with him the energy and drive to elevate Dottie’s to a higher quality discount store.
Dottie’s is able to maintain bargain prices by taking advantage of closeouts, discontinued products, label changes, overstocks, and short-dated products. Though the stock is always changing, quality is consistent. Dottie’s always guarantees their products, offering a refund if you aren’t satisfied for any reason. “Customers can feel confident when they come in and buy from us,” says Jim. With an emphasis on organic and natural foods, Dottie’s is not your average discount store. They even recently acquired their own brand-name products, including a trail mix and coffee blend.

The role that Dottie’s plays in our community is perhaps best shown by the outpouring of support and help received during the hurricane that flooded Flat Street and filled the store with several inches of water and mud this past summer. With the hard, messy work and dedication from employees, customers, and Co-op board members, Dottie’s was back in business in only five days!

Like all good relationships, the dedication and care flows both ways. When asked what Dottie’s employees enjoy most about working there, the resounding answer was “the customers.” Whether it’s seeing customers inside and out of work, suggesting products, or watching customers get excited about great deals, it’s the customers that help make Dottie’s such a great place to work. Jim has a special affinity for the regular Tuesday and Thursday senior shoppers. He knows them by name, notices when they aren’t there, and has even been known to call absent regulars to make sure they’re safe and okay.

This sense of community and familiarity is one of the things that make Brattleboro and Dottie’s so special. At a time when most people are looking for ways to stretch their food dollars, you can depend on Dottie’s to stay open until 7pm every night to help you make choices that will be healthy for both you and your wallet.